Message from the Chairman
Nami Fukutomi
Chairman and Representative Director, uSonar Co., Ltd.
nfukutomi@usonar.co.jp
Since 2015, uSonar has adopted the concept of "non-compete" as the management policy.
Until then, we had attached functionalities of SFAs (sales force automation), MAs (marketing automation), and credit management to our self-developed cloud service "uSonar".
Inevitably, listening too unconditionally to VoCs tends to result in complex and excessive functionalities that are not necessary to the majority of customers. Like the excellent Japanese home appliances described in "The Innovator's Dilemma", this could lead to "unworthy high performance". Functionalities of SFAs and MAs that were additionally developed under such circumstances became commodities without strengths, and also resulted in futile excessive competitions.
It is a knowledge we learned from "Focus: The Future of Your Company Depends on It" that we should specialize only in areas in which we are strong. From this point, we decided that we should specialize in our area of strength, and leave the surrounding areas to other companies with strengths.
Our area of strength is the comprehensiveness of our 8.2 million corporate data. For customers seeking SFA, MA, credit, BI, etc., we refer them to companies with the best capabilities.
This decision lead to three things:
(1) Our former competitors have become our partners.
(2) Our sales staff can also make optimal proposals as experts.
(3) In integrations with surrounding products, we can also provide objective consulting support.
As a result, we have achieved customer and employee satisfaction.
We aim to be "the most non-competitive company in Japan". We look forward to your continued support and cooperation.
*The term "non-compete" is taken from "Competitive Strategy for Non Competition" by Professor Hideo Yamada of Waseda Business School, Waseda University.
Until then, we had attached functionalities of SFAs (sales force automation), MAs (marketing automation), and credit management to our self-developed cloud service "uSonar".
Inevitably, listening too unconditionally to VoCs tends to result in complex and excessive functionalities that are not necessary to the majority of customers. Like the excellent Japanese home appliances described in "The Innovator's Dilemma", this could lead to "unworthy high performance". Functionalities of SFAs and MAs that were additionally developed under such circumstances became commodities without strengths, and also resulted in futile excessive competitions.
It is a knowledge we learned from "Focus: The Future of Your Company Depends on It" that we should specialize only in areas in which we are strong. From this point, we decided that we should specialize in our area of strength, and leave the surrounding areas to other companies with strengths.
Our area of strength is the comprehensiveness of our 8.2 million corporate data. For customers seeking SFA, MA, credit, BI, etc., we refer them to companies with the best capabilities.
This decision lead to three things:
(1) Our former competitors have become our partners.
(2) Our sales staff can also make optimal proposals as experts.
(3) In integrations with surrounding products, we can also provide objective consulting support.
As a result, we have achieved customer and employee satisfaction.
We aim to be "the most non-competitive company in Japan". We look forward to your continued support and cooperation.
*The term "non-compete" is taken from "Competitive Strategy for Non Competition" by Professor Hideo Yamada of Waseda Business School, Waseda University.