The population of Japan is expected to face the peak by 127 million people in 2005. This is also the year by coincidence when the baby-boomers, who were born in the age of the defeat in 1945, fall on 60-years old retirement age. The retirement of the generation, that supported the growth in postwar days and was also the central player in bubble era, and permanent decrease of population in Japan history happens simultaneously. Social psychology changes greatly whether population keep increasing even gradually or rather start decreasing. Analogizing that summer vacation becomes less than half way to go, when people become middle age to realize the turning day of life or descending road from the top of the mountain when climbing･･･ social psychology, personal way of life or even young people will change from the age with infinite time and possibility available until then.

It is not possible to live through by the same strategy as before. However, a big business opportunity would be extended if you could innovate the situation ahead of other companies. The unseen competition will start how to retain existing customers, increase trust and establish continuous frequent business relationship, changing from old-fashioned sales method of prioritizing new development based on continuous growth in the past and mass-production/mass-sales method.

Shifting to existing customer who receives your own products and services, and to potential customer who knows your company already, timely approach to your valuable customer with appropriate interval and means by forecasting what they wish, and ensuring the best follow-up when they have inquiries, are very important. It is a management technique of long term, high frequency and most satisfaction, which is, in a word, CRM. CRM should be the most prioritized marketing, not in the United States or China but in the Euro nations and Japan in 2005.

The technique that Landscape supports is to convert these into tangible forms. First, the loss-expenditure is reduced by data-cleansing, confidence is given to the customer by accuracy, and the focused customer database with no-duplication is constructed. Next, customer's feature and background are gathered and an analysis is performed to expect the thoughts and wish. The questionnaire is not just gathered and visualized as graphs, but enriched with 'customer's background' by matching with Landscape's integrated database of both individual and business data. In addition, we could reveal the three-dimensional customer image by the comparison with knowledge database accumulated by data-mining in the past and statistically processed. This respect is a discrimination point with other consulting companies. Landscape is a company that can propose customer-focused problem solution utilizing the largest database in Japan, abundant experiences and accumulated knowhow.

Looking forward to building a longer-term business relationship.