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In order to maintain quality data,
it is necessary to process and update databases
regularly on a scheduled basis. CircuData connects
our master database with the database of your company
taking in all newly generated data and checking
it for duplications and conducting data hygiene.
The data is transferred via a secure dedicated line
and stored at Landscape for carrying out a complete
menu of data hygiene services. The cleaned and updated
data is returned to the company along with a data
hygiene report enabling your company to maintain
the most pristine and accurate database for carrying
out CRM and one-to-one marketing activities.
(See Data Hygiene - Conversion, Standardization,
Duplicate Identification, Consolidation, Merge/Purge
- and Data Enhancement) |
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With the introduction of CircuData, automatic
and timely data hygiene can be carried-out. Customer database
information will be updated with the freshest, most accurate
data thus increasing the accuracy, efficiency and profitability
of sales and marketing activities.
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- Decrease the amount of undeliverable direct mail
- Decrease the amount of duplicate customer data
- Decrease the amount of double mailings to single
household or customers
- Increase the level and accuracy of data mining
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