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| Landscape will design, build, host in its own data center, and manage its customers' customer and/or prospect marketing or communication databases. Landscape can even provide on-line real time access tools and campaign management functionality to give customers direct access to and control over their data.. |
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＜Date Received＞ |
| Landscape takes charge
of the client's data: information held by individual
salespersons and other departments, various forms
of customer data such as billing systems, and data
on prospective buyers. Data accepted in various
formats, including Excel, Zaurus, PIM, hard copy,
record slips, and magnetic tape for mainframe computers. |
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＜Data Stored (dedicated
server＞ |
| Integrated data is
then stored on a dedicated server with full security
features partitioned by the client. A fingerprint
identification system ensures only authorized personnel
can enter and exit the room where the server is
located. |
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＜Data Organize＞ |
| Data is sifted through
and refined. Including purging duplicate data, call
checking, phonebook verification, collation of nondeliveries,
matching of master address data, confirming validity
of e-mail, etc. Additional enhancement of attributes
is also possible. Data is supplemented and updated
on a daily basis (or predetermined period). |
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＜Security＞ |
| Passwords and access
records, in combination with a powerful firewall,
ensure maximum security. Activities of individual
salespersons and progress of colleagues and subordinates
can be monitored as well. |
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＜Database Analysis and Tool
Selection＞ |
| Analyzing the database makes
it possible to highlight customer attributes. Then you
can home in on your target market by choosing from a wide
array of promotional tools, including telemarketing, direct
mail, faxDM, and e-mail. Also give presentations at prospective
client companies using mobile equipment. |
| DB Analysis |
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| Sales & marketing Activities |
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| FaxDm |
DM |
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| E-mail |
TEL |
Mobile
Presentation |
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＜Searching, Extracting
and Outputting Data＞ |
 Client
can input inquiries, marketing records and other
information on a daily basis via a browser. Also
possible to search the database according to a set
of conditions and download the extracted data. Landscape
can at the same time be instructed to print out
the information on tac labels for direct mailing
purposes. Or, just a single stroke of a button to
send a fax or e-mail from any terminal at the client`s
site or remotely when sales staff are on the road. A detailed record of everything remains making maintaining
a relationship with the customer that much easier. |
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Record
of
Activities
&
State of
Progress |
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